The Evolution of CRM in B2B Sales: From Transactional to Relational
In the fast-paced world of B2B sales, the role of Customer Relationship Management (CRM) has evolved significantly. No longer just a tool for managing contacts and sales pipelines, modern CRM
How Can FMCG Brands Effectively Target Micro-Consumer Segments?
In the fast-paced world of fast-moving consumer goods (FMCG), standing out in a crowded marketplace requires more than just broad-market strategies. Brands need to zero in on niche marketing, targeting