FMCG/CPG Industry

Streamlining FMCG Distribution

A Distributor Management System (DMS) is like a digital wizard that helps FMCG (Fast-Moving Consumer Goods) and Consumer Good companies work their magic in the world of distribution. Think of it as a super-powered tool that helps these companies distribute their products efficiently through their network of distributors.

DMS : A Game Changer for FMCG

FMCG companies have a lot on their plate, dealing with inventory, scheduling visits, handling claims, communicating with suppliers, and managing supplies. They also need to keep a close eye on their distributors, who serve countless retailers and handle millions of transactions. It’s like trying to juggle a dozen balls at once!

entire distribution process. It helps with things like keeping track of inventory, managing orders, handling deliveries, and providing valuable data for making smart business decisions.

So, why is this system so important? Well, it plays a crucial role in helping these companies outshine their competitors. Imagine a global company, let’s call it ‘H,’ that makes products A, B, and C. ‘H’ has a bunch of warehouses where they store these products. They also have a massive network of distributors and customers who want ‘H’s products. Managing all this can be incredibly challenging!

That’s where the Distributor Management System steps in. It takes care of all the steps involved in getting ‘H’s products from the factory to the customers and retailers.

DMS : Smarter Inventory for FMCG

Overcoming DMS Implementation Challenges

But, of course, there are challenges when companies try to introduce a DMS :

The biggest hurdle is convincing distributors to use the software provided by the company. Distributors usually deal with many brands and products, so they prefer using a single system for all their operations. This makes it hard for companies to collect data promptly.

Ubqoutreach: DMS Advantages

The solution to this challenge is something called a “Hybrid Distributor Management System,” like ubqoutreach. Here’s why it’s a great solution:

In a nutshell, a Distributor Management System is a powerful tool for FMCG and Consumer Goods companies. It helps them keep a close eye on their distribution process. While convincing distributors to use it can be a bit tricky, a Hybrid-DMS like ubqoutreach is a smart solution. It seamlessly integrates with existing systems, making everyone’s life easier. If you’re interested, you can even get a free demo to see how it works!

Leadership

Our team is devoted to transforming business.

Amitava Datta
MD & CEO

Amitava Datta has been in the IT industry for over 30 years. He has a Ph.D. in Computer Science and Engineering from Wright State University, Dayton, USA. He specializes in large-scale system design and enterprise automation. He was the Vice President and Chief Architect in Siemens, Bengaluru, for the company’s flagship Healthcare Information System product and provided technical leadership to the development teams of Siemens in different parts of the globe.

Anjan Basu
Director & COO

Anjan Basu has been in the IT industry for over 25 years. He has a Ph.D. in Computer Science from Tata Institute of Fundamental Research, Mumbai, where he worked in the area of image-processing and signal-processing algorithms. At Siemens, Bengaluru, he was the Head of Development of Syngo, a leading medical imaging platform at Siemens. Anjan specializes in the execution of large-scale and complex enterprise and application projects.